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Chantelle Paris partners with Pink Caravan for an exciting Breast Cancer Awareness Campaign this Pink October

Aug 31, 2017

Chantelle Paris partners with Pink Caravan for an exciting Breast Cancer Awareness Campaign this Pink October

Dubai. September 2017: Breast Cancer Awareness Month, otherwise known as Pink October is one of the most important months in the breast cancer awareness calendar. This year, French lingerie brand, Chantelle Paris is excited to be a part of this extremely worthwhile cause with a fabulous new campaign that will benefit a Pan UAE breast cancer awareness initiative by Friends of Cancer Patients, the Pink Caravan as well as help its customers make a difference in the lives of women less fortunate than themselves.  


Chances are your lingerie drawer is overflowing with both new and old bras that you’ve collected over the years and this October, Chantelle Paris is asking its female customers to embrace that ‘feel good factor’ and make a difference to the lives of other, less fortunate women around the world, just one bra at a time.

Throughout the month of October, Chantelle Paris is encouraging its customers to support Breast Cancer Awareness Month by returning any branded, used bra to one of its unique Pink Boxes, located at all Chantelle stockists including all Debenhams, Galeries Lafayette and Robinsons stores around the country as well as the Chantelle Boutique located at City Walk. These used bras will be donated to worthwhile charity, XX.

In addition, for every new purchase made from Chantelle’s available collection during the month of October AED 5 will go to well-known, breast cancer awareness initiative, the Pink Caravan to support in the breast cancer research and cancer awareness programmes that the initiative is involved in. Chantelle Paris will donate a minimum of AED 15,000 to the Pink Caravan through this campaign, equivalent to one chemotherapy session.

During October last year, a combined 2529 bras were sold at all Chantelle stockists and Chantelle is hoping to smash this number with its Pink October campaign this year in order to really help make a difference to both Pink Caravan’s extensive campaigning as well as the thousands of women who benefit from Pink Caravan’s tireless work.

Chantelle Paris’ special Bra Collection Stations called Chantelle Pink Boxes will be located at each Chantelle stockist, while a professional Chantelle sales assistant will be on hand to assist them if needed, in
selecting a brand new bra from Chantelle’s collection to perfectly suit their individual needs.


Chantelle also has its unique Surgery Bra which, is created and expertly tailored to give the wearer increased support and delicate comfort after breast augmentation and mastectomy surgery, according to surgeon’s strict guidelines. The Surgery Bra retails for AED 295. The Surgery Bra is available at the Chantelle Paris Boutique in City Walk.

Pink Caravan was launched in 2011 and is a Pan UAE breast cancer initiative that falls under Friends of Cancer Patients’ umbrella “Kashf” for the early detection of cancer. Pink Caravan aims to spread awareness about the importance of self breast examination amongst the UAE community, dispel myths associated with breast cancer in relation to the UAE community and provide free access to clinical breast examination, mammography and further breast cancer screening investigation for women within the UAE community during its annual pan UAE ride.

Visit the Chantelle Boutique, located at Dubai’s CITY WALK to view the complete AW17 Collection. Offering a unique shopping experience, the Chantelle Boutique has been designed to provide intimacy and comfort and the latest SS17 collection includes lingerie, nightwear, shapewear and swimwear, while customers will have the opportunity to book a private fitting with a highly-trained Chantelle sales expert.