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7th Pink Caravan Ride Receives a Grand Welcome into Abu Dhabi by Mother of Giving Festival

Mar 17, 2017

Last phase of the annual pan-UAE breast cancer awareness campaign   
A PCR fixed clinic will operate throughout GWU’s Mother of Giving Festival
at Al Bateen Beach

6,646 total screenings this far including 1,087 males

For immediate release
Sharjah, 17 March 2017

The final phase of 7th Pink Caravan’s Ride’s (PCR) 10-day breast cancer campaign got off to an extraordinary start with a celebratory welcome into the capital city by General Women’s Union (GWU) at their Mother of Giving cultural festival last afternoon. The Abu Dhabi’s Mounted Police force escorted PCR into the beach in the backdrop of national tunes being played by the Abu Dhabi Police Band. Ambassadors’ wives from Sudan, United Kingdom, Djibouti, India, Sri Lanka, and representatives of international women’s organisations from across the globe were also present.

“Like every year, Sheikha Fatima bint Mubarak, Chairwoman of the General Women’s Union, Supreme Chairwoman of the Family Development Foundation and President of the Supreme Council for Motherhood and Childhood, wanted us to open our arms to the Pink Caravan Ride. The Mother of Giving Festival highlights her vision and celebrates benevolence and humanity in the ‘Year of Giving’,” said Noura Khalifa Al Suwaidi, Director General of the Women’s Union, welcoming the riders to the Caravan into a lively Al Bateen Beach.

“The wise leadership of the UAE believes in women’s empowerment, which is a fundamental factor in the country’s overall development. Safeguarding their health and wellness is crucial to the realisation of their full potential, and what Pink Caravan has been doing on this front is extremely praiseworthy,” she added.

Thanking the support provided by GWU, Reem BinKaram, Chairperson of the Pink Caravan’s Higher Organising Committee, said: “The Pink Caravan owes much of its success and outreach to Sheikha Fatima bint Mubarak, Mother of the Nation, whose continued support and compassionate vision has led us in this humanitarian endeavour of ours. It is only fitting that we are jointly celebrating Mother of Giving Festival, which shares our values of community engagement and development.”

Day 9 of PCR started from Khalidiya, and toured on the Corniche Road, crossing Marina Mall before moving towards the Sheikh Zayed Grand Mosque, which is the site for one of the medical clinics. The mosque authorities organised a special tour around this architectural gem.

From Sheikh Zayed Grand Mosque, the pink brigade was headed to Healthpoint Hospital, Zayed Sports City, who have been the campaign’s longstanding partners, and were the sponsors of PCR’s fixed clinic on Abu Dhabi Corniche.

“The earlier breast cancer is detected, the greater the chance of a full recovery, which is why the Pink Caravan is such an important national initiative. Healthpoint is proud to be the Abu Dhabi health partner for Pink Caravan in 2017 by providing breast cancer screening at Pink Caravan’s fixed clinic on the Corniche for 10 days. If mammograms are required, we will send patients to our hospital. We are also providing 500 free mammograms for this campaign so women who are not able to afford mammograms can be checked,” said Dr. Mai Al Jaber, Deputy Medical Director at Healthpoint Abu Dhabi, Specialist Public Health Medicine.

“While awareness is much higher now than it used to be, our battle against breast cancer is far from over.  We strongly encourage the public to take advantage of these opportunities as early detection is key to beating the disease,” she added.

The new PC fixed clinic located on Al Bateen beach will run throughout the duration of Mother of Giving festival, which will take place until Saturday, March 25.

Day 10 at the Pink Caravan Ride’s medical clinics in numbers: 511 screenings, including 100 locals and 411 expats who underwent 139 mammograms, 354 regular screenings and 27 ultrasounds. Of the total number of visits, 186 walked into the daily clinics, and 325 were at fixed clinics operating in the seven emirates. There were 421 female walk-ins versus 90 males. 

To enhance people’s participation and charitable acts in the ‘UAE Year of Giving 2017’, donations for the Pink Caravan, as low as AED 5 can be made by sending an SMS to 2302 (Etisalat or du). Direct fund transfers can be made to Pink Caravan's Sharjah Islamic Bank account. The global online social platform ‘JustGiving’, or PC’s official website, Facebook account - ThePinkCaravan, or their mobile app – Pink Caravan, can also be used for making donations.