- Spread awareness about the importance of self breast examination amongst the UAE community.
- Dispel myths associated with breast cancer in relation to the UAE community.
- Provide access to clinical breast examinations, mammography and further breast cancer screening investigation, for women and men within the UAE community.
- Lobby for the creation of the UAE’s National Cancer Registry.
- Advocate amongst public and private medical bodies to improve the standards of breast cancer screening and treatment within the UAE.