Taking breast cancer awareness to the UAE’s public where they are,
and at their convenience
For immediate release
Sharjah, 12 March 2017
An aerial view of the various activities and efforts that the 7th Pink Caravan Ride wraps up across the in a day during its 10-day breast awareness campaign, clearly reflect that their strategies have been planned around one basic principle – reach out to people with knowledge, awareness and medical support at their convenience.
Hundreds of riders, volunteers, organisers, doctors and nurses, have dedicated themselves completely to help the citizens and residents of the UAE lead a healthy life, and prepare a society fully aware of breast cancer.
“We are a charitable nation, and our foundations are built on nurturing human capacities, both physical and mental. We know that people in this nation lead busy lives, which often overshadows their responsibility towards their health. One of the main objectives of the Pink Caravan Ride campaign is to make information and checkups as accessible to people as possible. That is why you will see that the fixed medical clinics are set up in malls, corniches and other public places across the seven emirates,” said Reem BinKaram, Chairperson of the Higher Organising Committee of the Pink Caravan Ride.
Day 4 for the Ride’s Equine route, the horseback ride started off at Ras al Khaimah’s (RAK’s) Saqr Hospital at 09:30, and travelled over 20 kilometres, covering the Al Manar Mall site and covered the entire Beach Road before finally ending the day’s ride at Al-Qasimi Mosque.
Pink Caravan Ride’s medical clinic in RAK that was set up to cater both male and female visitors was set up at the RAK Department of Economic Development (RAK-DED). The centre was inaugurated by Sheikh Mohamed bin Kayed Al Qasimi, Chairman of the Department of Economic Development in RAK.
The two other medical clinics activated on the day were the Family Health Promotion Center in RAK and the Dubai Ladies Club in Jumeirah.
While the horseback riders were mapping RAK territory and spreading breast cancer awareness, one of the Pink Caravan Ride’s exclusive ladies-only event, ‘Pink Yoga’ was underway at the picturesque Dubai Ladies Club. Ladies of all age groups and nationalities flocked in for free screening and an outdoor yoga session, where they were also briefed about healthy lifestyle habits and nutritional choices – the two most important aspects of keeping breast cancer at bay.
Maitha Shuaib, Marketing and Event Manager, Dubai Ladies Club, said, “We are very pleased with the overwhelming response that we received for this event. We want women to know that sports and regular check-ups play a vital role in prevention of this disease.”
“Our long-standing association with Pink Caravan is testament to our efforts to help women lead a fulfilling life,” she added.
The event was spruced up by the presence of celebrity ambassadors helping Pink Caravan Ride’s cause. Life coach Zena Habi and Nada Askar Al Naqbi, Head of PCR’s Events Committee were seen on their yoga mats too.
Day 4 ended with 622 screenings, including 103 locals and 519 expats who underwent 197 mammograms, 381 regular screenings and 44 ultrasounds. Of the total number of visits, 407 walked into the daily clinics, and 215 were at fixed clinics operating in the seven emirates. Saturday’s gender tally stood at 459 females vis-à-vis 163 males.
Themed ‘Seven Years for Seven Emirates’, the 10-day ride is travelling across the seven emirates from 7 to 17 March, offering free breast cancer screenings, and raising awareness about the disease by emphasising on the significance of early detection.
The horse riders will set off on today’s journey (Monday) at 09:30 from the Kempinski Hotel in Ajman, and travel 21.4 km to reach the Al Majaz Waterfront in Sharjah, where they will end the day’s ride.
Mobile medical clinics will operate across the seven emirates during the 10-day ride. Today, it will offer free breast cancer screenings and other medical check-ups in City Medical Center, Ajman (for women and men) from 09:00 to 19:00. Those exclusively for women will be available at the mobile medical clinic set up in Ajman’s Muzair Health Center from 09:00 to 19:00, and in Sharjah’s Mughaider Child Center from 09:00 to 20:00.
A number of awareness activities and fund raising events will be showcased across the seven emirates through the duration of the ride. To stay updated and participate in these activities, visit http://www.pinkcaravan.ae/events-listing.php.
To enhance people’s participation and charitable acts in the ‘UAE Year of Giving 2017’, donations for the Pink Caravan, as low as AED 5 can be made by sending an SMS to 2302 (Etisalat or du). Direct fund transfers can be made to Pink Caravan's Sharjah Islamic Bank account. The global online social platform ‘JustGiving’, or PC’s official website, Facebook account - ThePinkCaravan, or their mobile app – Pink Caravan, can also be used for making donations.